The coaching software market has a pricing culture that mirrors the broader "online business" world it serves. Lifetime deals to generate early cash. Countdown timers on pricing pages. "Founding member" tiers that expire in 48 hours. Bonuses stacked on top of bonuses. I understand the mechanics. I am not interested in using them.
The reason is simple: I want to run a business that I would want to buy from. When I see a countdown timer on a pricing page, my trust in the product goes down, not up. Real scarcity does not need a timer. If something is genuinely limited, the limitation is a fact you state plainly, not a dynamic element designed to manufacture anxiety.
TGP will not do lifetime deals. Lifetime deals are a bet against your own business — you are saying, in effect, that the value you will provide over the life of this product is worth less than a one-time payment you need right now. That might be a rational bet in some circumstances. It is not a bet I want to make, and it is not a relationship I want to start with customers. Our pricing is subscription-based because the product is a service we are actively maintaining and improving. That relationship makes sense as a recurring exchange.
We will not use fake scarcity. We will have tier caps — limits on the number of clients a given plan allows — but those caps are real constraints based on how the product is designed, not artificial restrictions designed to push upgrades. When a cap applies, we will say so plainly on the pricing page with the actual number. You will know exactly what you are buying.
We will not hide our pricing. The page at /pricing shows what each tier costs and what it includes. No "contact us for pricing" on tiers that could reasonably have a public price. No discovery calls required to find out if you can afford the product. Your time is not a conversion opportunity.
None of this is a moral position. It is a product position. TGP is built for coaches who are running real practices, often alone, often managing significant trust relationships with their clients. That is not a market that responds well to manipulation, and it should not be. The coaches I want as customers are good at their jobs partly because they can tell when someone is trying to play them.
We are pre-launch. The pricing page reflects our current thinking and will evolve as we learn more. When it changes, we will be direct about what changed and why. That is the standard I am holding us to.